Real Estate Blogs and Articles – Creating an Emotional Connection With Prospective Buyers
Real estate is a key driver of economic growth. It consists of land and improvements, such as buildings, roads, structures and utilities. Real estate also includes natural resources such as minerals, plants and animals. The real estate industry is an attractive investment option for those who want to swap sending rent checks to their landlords for owning their homes and those who want a safe place to store their investments. However, there are multiple types of real estate and a lot of steps to take whether you are looking to buy a home for your family or a property to invest in.
The three types of real estate are residential, commercial and industrial. Residential real estate includes new construction and resale single-family homes. It also encompasses townhomes, condominiums and multifamily apartment buildings. Many investors buy and renovate single-family homes, which is known as house flipping. The hope is that the homes will appreciate in value over time and sell for a substantial profit.
Commercial real estate includes shopping centers, office buildings and strip malls. It can also include manufacturing buildings, distribution centers and warehouses. The income that a commercial property generates for its owner is generated through lease payments from tenants. In some cases, commercial real estate can become a profitable investment if it is in an area with high demand or where there is strong local economy.
Another type of real estate is vacant or undeveloped land. This category can also include working farms and ranches, which are considered agricultural real estate. This land is often purchased by developers to build houses and other types of commercial properties that will increase the overall value of the land.
In the case of vacant land, buyers are able to build whatever they want on it, as long as it follows zoning codes and regulations. The hope is that these new buildings will attract businesses and the surrounding communities will grow, which increases the value of the land even more.
Creating an emotional connection with prospective buyers is a key element in selling real estate. Using words to paint a picture of what life would be like living in a specific property helps potential buyers visualize themselves in that space. For example, if an article describes how the kitchen has a modern look with stunning views of the mountains, the reader can imagine themselves cooking dinner for their family in that setting.
Real estate blogs and articles can lean in one of two directions: sales writing or educational writing. Sales writing is more focused on a specific deal or product and attempts to entice readers to take immediate action, such as scheduling a tour of the property. Educational writing, on the other hand, is more geared toward providing valuable information to readers.
Real estate bloggers need to balance both types of content writing in their posts to appeal to a broad range of customers. In addition, it’s important to pay attention to the design of the blog post — does the layout and flow make it easy for readers to navigate the content? Blogging expert Ramsay Taplin notes that these are crucial aspects of any successful blog.